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The BBA Curriculum

Curricular Overview

BBA students will take a minimum of 65 credit hours once they enter the Business School.   These hours will consist of 32 hours of core courses and 33 hours of elective courses, distributed as follows:

6 business electives
     4 area depth electives
     2 other business electives

5 other electives
     2 non-business electives
     3 flexible electives that may be non-business or business

The total number of hours taken will be more than this if a student enters with less than 63 pre-BBA credit hours.  These students will take additional electives in order to reach the credit hour total needed to graduate with a BBA.

Courses Taken in the Junior Year

Students entering the Business School will spend the first year taking prescribed core business courses
along with a selection of electives.

ACT 211 Managerial Accounting (sample 211 syllabus)

FIN 320 Corporate Finance (sample 320 syllabus)

OAM 330 Organization & Management (sample 330 syllabus)

MKT 340 Marketing Management (sample 340 syllabus)

ISOM 351 Process & Systems Management (sample 351 syllabus)

OAM 331 Strategic Management (sample 331 syllabus)

BUS 365 Business Communication (sample 365 syllabus)

BUS 380 Professional Development (sample 380 syllabus​)

BUS 382 Junior Seminar (sample 382 syllabus​)
Two elective courses

Courses Taken in the Senior Year

During the second year of the program, students will complete the senior business core and take
elective courses selected from the Business School and Emory College. Students have considerable latitude in selecting elective courses. Four electives must satisfy an area depth requirement, encouraging students to build a deeper understanding of a particular area of business such as accounting, finance, information systems and operations management, marketing, or strategy and management consulting. Advisors will help students select elective courses that enhance their business education and are consistent with their personal educational goals. Elective courses above the sophomore level taken in any academic department of Emory College will normally be approved. Physical education credits will not be approved as electives, nor will the hours count toward graduation.

ACT 410 Legal Environment of Business (sample 410 syllabus)
BUS 480 Senior Seminars (Varied topics.  All BBAs take at least two.)
BUS 490 Senior Capstone (A 2-credit intensive course pulling from all business disciplines, designed to test skills tackling complex, ambiguous problems in a short time frame with limited resources.)
Eight elective courses

Area Depths

The BBA curriculum requires the completion of a minimum of one primary area depth consisting of the core and four elective courses in a designated area. This allows all students to build at least one area of expertise within the functional fields of business. 
Secondary area depths supplement expertise in a primary depth and require a minimum of three elective courses. In order to equip BBA students to meet the challenges of a fast changing and globally integrated world, the faculty has designed cross-functional depths that make use of a range of electives from across academic areas.  Secondary depths allow you to benefit from additional directed choices that provide focused study but integrated thinking.

Primary Depths



Information Systems & Operations Management


Strategy & Management Consulting

Secondary Depths​

Analytic Consulting

Business & Society


International Business

Real Estate

*Design your own secondary depth

Joint Concentrations with Emory College
Goizueta Business School currently offers four joint concentrations in conjunction with Emory College:

Residency Requirement

The BBA Program requires that students be enrolled for a minimum of two full academic years.  Summer semester does not count towards this requirement.  The residency requirement is in place to allow students adequate time both to complete academic requirements and to engage in meaningful opportunities to apply the skills learned in the classroom.​